4 Effective Ways To Find A Niche Market To Sell In

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* Note- This post originally appeared last Friday but due to an emergency switch to a new hosting company, the post was lost.

For the last couple of weeks, I’ve been contemplating creating an information product (to be more exact, an eBook) to sell online. As anyone familiar with selling information products online will tell you, determining what niche to create the information product for is the first step. If you screw up here, then the chances of you making any money is slim- at best!

So how do you go about finding a niche market to target your future information product to? Here are 5 methodologies I used when I did my niche market research. I have no doubt they will help you find that niche market you want to target as well:

Google Adwords Keyword Tool: Google Adwords is Google’s advertising program. To help people pick the more popular terms or keywords associated with a subject to use in their Adwords marketing campaigns, Google developed this Keyword Tool. You can use it to enter some keywords associated with a niche you are interested in to see how popular they are. The key is to try different keywords pertaining to the niche you are interested in in order to narrow down which sub-niche you should focus on- as long as there is an audience for it based on the keyword search.

For example, say you are interested in cars which is a very broad subject. But say you are interested in BMWs. BMWs is also a broad subject so you will want to narrow that down to a particular model. You could do a Keyword Tool search on a particular model to see how popular it is. You would want to do multiple Keyword Tool searches for different models just to see which are more popular then pick the one you want to create an information product on.

Google Trends: I like to think of Google Trends as tool which can take a snapshot of a subject’s current popularity or popularity over a specific time span. With Google Trends, you can enter up to five topics or keywords to see how often people did a search on them over a length of time. Another handy feature of Google Trends is it will also display where in the world those searches mostly originated from. This could potentially affect which niche you want to target.

What I like about Google Trends is how it will display a topic’s popularity over a span of time. When picking a niche market, you want to pick one(s) which have had a steady popularity over time. While it is possible to make money with an information product which is related to a current popular topic or trend, the likely hood of you making money from it after its popularity dies down is not very likely.

Twitter Searches: This method isn’t a specific as the previous two but it should give you a good idea of what topics people are talking about- and most importantly, if what they saying are good or bad! To get the most out of this method, I would suggest setting up some searches based on keywords associated with the niche you are interested in, and then monitoring the search results for a week to two weeks. You can’t get a good sense of what people think about your topic over a couple of days which is why this method- while powerful- isn’t one to give you quick results.

Amazon: The world’s largest online store can also be used to give you an idea of what topics people are interested in. Just like with Twitter Searches, the searches you do on Amazon for different topics will only produce generalizations which you will have to decide supports your niche market topic choice or not.

I only used Amazon if I still had any doubts about a certain niche market. If a niche I was interested in had few books written about it or had few reviews for the books which were written about it, then that told me not enough people were interested in that particular topic or niche.

These are four useful ways I have used when researching potential niche markets. I suggest starting with the two Google tools and then using Twitter Search and Amazon if you need extra reassurance on the popularity of a certain topic / niche. What methods have you used to research niche markets? Which worked for you? Let me and everyone else know in the Comments below. Thanks!

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